Success can sometimes be a problem. Apple iTunes Store, the biggest online media store for music, TV and movies, is under pressure. First off, MTV Networks, Verizon Wireless and Real are forming a new company called Rapshody America to directly attack the iTunes Store market. They aim to sell music for the mobile phone, PC and MP3 player.

Next, NBC has announced that they will not renew their contract to sell TV series through the iTunes Store. The damage? You won’t be able to buy NBC shows such as The Office or Heroes from iTunes, come December. Universal Music has already chosen not to renew their contract, instead going on a month to month basis with Apple.

Does this mean that there are dark days ahead for Apple? Apple showed everyone that it was possible to legally sell music, movies and TV online. In fact, they sold billions of pieces of media. And millions of iPods as well, of course.

I’m sure Apple will be able to get out of this predicament, although there are certainly in for a rough time.

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Filed under: Audio • Video

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