Warner planning online video push
Warner is making a major push into web video. It is financing 24 Web productions in a range of formats including minimovies, games and episodic television shows. The studio says that a half-dozen more video projects are in development, including an animated offshoot of “The Wizard of Oz” and an online dating game produced by Lauren Graham of “Gilmore Girls.” Joseph McGinty Nichol, a director of the “Charlie’s Angels” movies who is known as McG, also has a project in the works.
The studio hopes to recover its costs (and eventually make a profit) from advertising.
Filed under: Video
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